Plug in your numbers. See whether cold email makes financial sense for your business before you invest.
1
Your Business
Tell us about your deal economics. These are numbers you already know.
$
What you charge a client per month on average
months
How long a typical customer stays with you
Customer Lifetime Value--
Calculated automatically: monthly charge x retention months
%
What percentage of qualified meetings become paying customers (typical B2B: 20-30%)
2
Typical Campaign Performance
These are the average metrics we see across well-executed B2B cold email campaigns. Your results below are based on these benchmarks.
Emails sent (per month, scaled campaign)
10,000
↓
Reply rate
3%
= 300 replies
↓
Positive reply rate
15%
= 45 interested
↓
Booking rate
25%
= 11 booked
↓
Show-up rate
85%
= 9-10 showed
Qualified meetings per month~10 meetings
3
Your Investment
How much you plan to invest in cold email per month.
$
Most B2B cold email campaigns run 3,000-5,000/month for full infrastructure and execution.
4
Your ROI Breakdown
Based on your deal economics and typical campaign performance.
Break-Even Meetings
--
per month
Expected Value Per Meeting
--
LTV x close rate
Annual Investment
--
12 months
Customers to Break Even
--
per year
5
ROI at Different Meeting Volumes
What your return looks like at different levels of campaign performance.
Meetings / Mo
New Customers / Yr
Revenue (LTV)
Annual ROI
6
Channel Comparison
How cold email compares to other lead generation approaches.
Cold Email
--
Cost per meeting
60-90d
Time to optimize
3-5k/mo retainer 5-15 meetings/mo at scale
Paid Ads
--
Cost per meeting
30-60d
Time to optimize
5-15k/mo spend + mgmt Variable volume
In-House SDR
--
Cost per meeting
3-6mo
Ramp period
7-8k/mo fully loaded 3-10 meetings/mo after ramp
7
When Cold Email Doesn't Make Sense
These are the signals that cold email might not be the right channel for your business right now.
●Customer lifetime value under 5,000. The cost per qualified meeting relative to what each customer is worth makes it hard to generate positive ROI at lower lifetime values.
●Close rate below 10%. If fewer than 1 in 10 qualified meetings become customers, you need very high meeting volume to make the numbers work. That drives cost up significantly.
●No validated offer. Cold email amplifies what you already have. If your offer isn't converting from other channels, cold email won't fix that. Validate the offer first.
●No sales process to handle leads. Generating meetings only creates value if someone is ready to take the call, qualify the prospect, and close. Without a sales process, meetings don't become revenue.
●Expecting results in under 30 days. Cold email takes 60-90 days to fully optimize. Month 1 is infrastructure and testing. Month 2 is optimization. Month 3 is when consistent pipeline starts.
●B2C or very small addressable market. Cold email works best for B2B services, SaaS, and professional services with a defined target market. Consumer products or very niche markets with fewer than 5,000 total prospects may not have enough volume.